28 Mar 5 web design trends that are losing popularity

We wrote about emergence of new trends in web design at the end of 2015. But it is time consider and opposite things. In this article we will look at 5, once popular trends, that are beginning to “take their positions.”


1. Oversupply of animation  and gif-image

Animation was once a leading trend in the number of sites. And, of course, its use diluted “boring” design. For example, in skeuomorph this element altogether regarded as an innovation, but time does not stand still. Rational use of space interface will bring much more benefit than the “overabundance” of animated objects, slowing job sites and applications.

Before using gif important decide, they correspond the format of the resource and deployment of content, or they should get rid of immediately.

Speaking after the fact, such images interfere with focus on any more information because of the constant “flicker” before the eyes. Moreover, it is worth recalling that the trend of the year – visualization, so that gif, although they are a massive part of the entertainment content may gradually come to nothing, giving way to a more qualitative and less ponderous illustrations / pictures.

2. Pop-up windows

Such windows are used as a kind of subscription the e-mail newsletter from blogs or online stores. There is nothing wrong with that, if they have a positive impact on the interaction with the site and gradually increase marketing growth.

But if the window with the text does not disappear after a few minutes or even impossible to “fix”, you can lose a significant portion of users who will act on the nerves of the lack of direct access to data. In addition, mobile versions of pop-ups and clickable hardly hamper job site, and the device itself.

 3. Automatic video playback

It is hardly people will like, if suddenly start playing video on a web page. The main goal, which is to all sites – a search and attraction of users to share, and not the reverse. Extraneous sounds often distract, so most visitors can instantly go out, disregarding not only video, but also the content as a whole.

Try not decide for the people, that they more important: watch video or independently switch off at the right time. This approach will affect the two things that we always mention: conversion and user interaction.

4. Mobile only

Adaptability – one of the main trends in 2016. Therefore, the option – site only for desktops that is fundamentally not true. But the only resources for mobile devices have a number of drawbacks: difficult to use them, and according to the rules of ranking at Google, and can simply be blocked.

Many users are accustomed to the convenience of browsing on a PC or laptop, expect the same comfort of surfing the Internet and on mobile devices. But the majority of web sites created only for smartphones, much worse display both text and visual content.

5. Skeuomorph

The last item on our list, it would seem, with the advent of flat design had to “sink into oblivion.” But skeuomorph elements spontaneously appear in some versions of sites, so it is necessary to remind once again, why they should say “no”.

In the UI design this type of objects representing the most realistic, that is, reproducing them to pieces. Skeuomorph interested many as “quicken” the usual design, helping users navigate the visual environment. The emergence of flat design is completely changed the situation. Gradient, shadows, animation, slow loading pages, and just bulkiness, have resulted in the widespread rejection of skeuomorph in favor of a “lite” version.

What happens now? “In the pure state” skeuomorph proved unsuitable for the graphical interfaces. But the prototype of flat design, Metro, used in Windows 8, had disadvantages. Mainly, the lack of intuition, which is important for certain groups of people. In our view, only correct distribution of the elements skeuomorph and flat, as illustrated by the material design, will help establish user interaction with resources.

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