23 Nov How to create a good logo for your company?
Logo in the world today is inextricably linked with the concept of “brand”. But was it always so? What principles should adhere to the designer to work on the logo? And how did it right order? This you will find out in our today’s article.
As everyone knows, ancient Greeks were the progenitors of many words that are constantly used in everyday life today. From them also fell into our lexicon the term logo, the first of which is “logos” (word). For the Greeks, Logos was a kind of language in which they could pass the “hidden message”. Later Roman and Greek coins were decorated with monograms (as the prototype of the logo) that was designated during the reign of a king.
In the culture of the Assyrians, the Mayan and the logos of Babylon and China were icons. They are used to this day in the design, but in a more simplified form.
The Age of Enlightenment and the scientific revolution is rapidly unfolding logo are in a different light. He appears in the form of a monogram, that is the original brand of farmers, merchants and jewelers, denoted by its products.
And in just the word “logo”, without further definition, it has become widely used with the appearance and development in the nineteenth century typography, lithography, as well as the fine arts.
One should not forget about one of the first logo, dog listening to a phonograph. At the end of 1890 he had not received recognition among business, becoming a symbol of the company «Victor and HMV records» only at the beginning of the progressive 1900.
The twentieth century, in connection with large-scale business development, provides a broad field for the promotion of a logo. Automotive, computer, sports and other numerous spheres are committed to acquire recognizable among buyers emblem that will help promote their product from the competition Volvo, Google, Adobe just the most popular examples, and, no doubt, on hearing at all.
Today designers, having left the extensive graphical tools to create a logo almost daily. And let the current trend of minimalism in their development has led some critics to confusion, logos continue to occupy a dominant position in any of content strategy.
The next part of our conversation – the basic principles of the logo.
Less is more. The principle is quite simple, but requires a specific reference to the type of logo. Often just talking about 3: graphics, font and mixed. And often argue, what kind is preferable. But no matter what version you’re not staying, remember the bright colors, incorrect fonts, or graphics may take away from the logo of its main purpose – to tell a story.
Principle Keep it simple stupid echoes the first, but focuses on using simple graphic symbols. The Apple logo is a striking example of this postulate. Simplify!
Follow the color. Many publications are advised to pay attention to the color characteristics of the logo, they meet, and cite the example of the many reading lists where you can find more detail about this. But today we would like to briefly talk about the book “Art of Color”, which should be required every self-respecting designer (and not only). In it the artist Itten Johansson, who teaches at the world famous Bauhaus, tells how about choosing different combinations, and theorizes about the following positions: contrast, composition, interaction of color with different geometric shapes, as well as his perception on a psychological level.
First of all – the sketch. Having him in there, you will be able to solve several problems at once: to visualize the idea, consider the composition and make as many edits as necessary. Changes in the electronic version will take much more time.
The article on trends in web design, we mentioned adaptivity. It is important, when creating a logo, as it should look good not only in social networks and on the website, but also in printed form.
Finally it is worth to mention the continued use of the logo. Hardly, just start a business company that has limited financial resources, will be decided on a quick redesign. And a failed operation with a successful company, you will look unprofessional. Of course, any rule there are exceptions, but the example logo Nike, which over the years has undergone minor changes, has not lost its relevance.
Memo to the customer
Before turning to designers with the idea of a logo, think about how you want to see it. It is important to remember that it is a pointer to the way for the further development of your brand (firms, companies). And to make it easier to cope with doubts, “Do I need to do it at all?”, We have prepared a little instruction on how to order the correct logo.
- One of the main rules – is to monitor your prospective areas of development, as well as the interests of the people and their priorities. As you know, aware – means armed. A “logo saying” that will reveal the essence of your business – one of the keys to the success of the brand.
- The following advice contains two messages. First – contact literate, which is important, an experienced web professionals. Second – do not ignore the history of the logo Adobe. He has his wife, one of the founders of the young company. And, if some of your friends, distant relatives or acquaintances have clever young designer, refer to the man.
- Well, when the conversion of your logo will then be parallel (logically associated with changes) changes in the priorities of your company or the transition (transition) to a new stage of development.
- What is bad? Incorrectly formulated, at the very beginning, the concept of the logo, which will lead to a permanent fix. Do not become the “stereotypical customer” who “does not know what he wants, but it is very hot today.”