18 Mar Complete Guide: Intuitive design
The main principle of intuitive design – its “invisibility.” Intuitively, one can call this kind of design that helps users do not wrestle in search of an answer to the question “how the site works”, and actively interact with it. In addition, ID it may also be a guide that is configured on the user experience.
As long as people work with the interface purposefully, not noticing the inconvenience, intuitive design performs its function. But no, even “invisible tips” people instantly identify. The opposite of that is non-intuitive design, not only defocused attention, but also reduces the conversion site.
For whom created an intuitive design?
Which is why many sites have a low of conversion? I doubt whether there are objective reasons that do not allow to create a product with the necessary intuitive elements.
In most cases the discrepancy is due to the subjective perception of the users. View interface, intuitive one group of people may be totally unsuitable for others. Furthermore, there is clearly not intuitive concept, the user can determine whether to his intuitive design site or not.
Of course, a lot of sites created to help find the necessary information to increase sales or simply for entertainment purposes. But all of them, in spite of the content posted there are only intuitive interfaces for developers. The last is not always see to it that what is the conversion of the product created by them and whether it is at all.
Intuitive design, first of all, is available to everyone. It must be understood not only designers, but also ordinary users who do not want or, often, do not have time to delve into all the details of the design interface. Therefore, starting to work on intuitive design, you need to determine what people “see” in this concept.
Past experience / needed experience
Most often, users get to have their experience with a website that is available to work with knowledge. And necessary knowledge – are those in which a person is entitled to interact with the new site or product.
The difference between the two kinds of knowledge, many experts called intermediate. The main goal of developers, and later, designers, create such an interface, where the gap in knowledge will be reduced as much as possible. This will help people to use the previous experience when visiting a new site.
A possible obstacle may be the individual characteristics of each user. Some of them, in the era of global computerization, instantly mastered, but there are those, mostly older people, who are wary of “innovation.”
If a site or application has a narrow focus, make the design intuitively recognizable less difficult. For a site with a common theme will take much longer to reduce inconsistencies in the user experience.
The notional model
Given the rapid development of digital technology, it will be enough to say that the user’s knowledge about the qualitative usability are “clean sheet”. After a long internet surfing, most likely, it has a notional model (concept) a comfortable source of information.
In other words, people, possible active users of the site, have their own ideas on intuitive design, are either being implemented or not.
The concept of “intuitive design” in this case should be correlated with the mental characteristics of man. In order to achieve, if not perfect, but almost identical match these 2 categories is to seek the target audience.
Find your target audience
By creating a an intuitive design, define your audience, what their interests and “potential” knowledge. Who are you working and what you need to know the people that enter to your page?
There are several ways to do this:
1. Monitoring. Allows trace the different behaviors of Internet users, and the level of “existing” experience while working with familiar sites.
2. Testing is as follows: a small group of users of different ages for some time actively using the site, leaving a comment about his work as a whole and separately on the interface. This experiment makes it possible to address two types of knowledge, which we talked about earlier: available and necessary for interaction with a resource. Before the final product launch, designers, based on the results of the test can be much faster to eliminate all the shortcomings and defects, rather than monitoring, present solid product.
How to make design intuitive?
Jared Spus in one of his articles, talks about 2 steps (levels), that affect the interface operation understanding.
-Is the initial stage of the knowledge and necessary skills for mastering the same. That is, user does not have to spend a few hours exploring the site and how to work with them.
-The second stage as a kind of boundary in knowledge, but in practice has no real value because of the existing symbols and clues. Man easily assimilates the required data, almost without noticing it.
In the first case, can lead, not once referred to the various publications, the example Google. The user is not able to make a mistake because of the simplicity of the interface. Experience shows us that the minimum amount of knowledge and minimalistic Landing give more than high performance.
In the second case for website develop specific guidance, through which you can understand its capabilities. An example is the Wufoo. The instructions are available on this page, a user guide and help create the desired shape.
Properly speaking, choose, which of the two kinds of the most effective to you. Either you minimize the information requirements so as to be identical with the page design. Or is equipped with site specific instructions that show the user how to operate the interface. And finally, the third option – to create a compilation of the previous embodiments.
Why are needed intuitive search and placement of content?
These surveys conducted among users, show that more than 70% want to see the design of the site as simple as possible and not to engage in endless scrolling, trying to find the right information. For this reason, on any web-site has to be thought out list corresponding to the key needs of the visitors. The problem is this: if the site content is saturated, assemble it into a coherent whole with no clear navigation almost impossible.
The quickest way to resolve this situation, that is, the placement of content blocks, method of sorting a deck of cards. It gives an extensive understanding of exactly how users see the operation of the site.
Equally important is the search. Often selling sites remain without customers simply because they can not figure out where to look for a particular product / commodity. Example with Amazon, Ebay and similar sites shows that the emphasis on the search and increases the growth of visitors and sales as a whole.
As we have mentioned above, users most often not familiar with only one site. And for this reason, they want to interact with other pages on the now familiar pattern. If his “concept” an arrangement of elements does not coincide with the existing or “sudden” changes a person can go, start searching for the necessary information to other resources.
What techniques do site recognizable?
-Cliques on the logo will take you back to the main page;
-Section “Contact Us” at the bottom of the site;
-Link must always be clickable;
-Text content should be aligned to the left rather than the right;
Of course, the need to innovate, but it should be done gradually, keeping the interest of users comfort use of the website.
We would like reiterate, that intuitive design is created in the first place, for visitors. Careful analytics needs, interface testing – this is not a one-day tasks, but generate high rates of conversion, active user interaction, and high sales, if the site is works in this direction.
The material has been prepared on the basis of article site http://conversionxl.com/