28 Nov Logo: how to create a visual unity of form and content
Logo for decades in a row is one of the most recognizable images of the brand. Of course, it is only one element, but it also plays a leading role and carries the key ideals of the company.
But how to create a logo that will correspond to the above functions? Try to understand the primary points that you need to know to re-create an individual style of the brand.
Before designing a logo, you need to decide what will be the style of the logo, what is its peculiarity. You must determine whether the trademark can become the “face of the company.”
What are the characteristics of the brand? Does it meet modern trends, or adherent to traditional views? How is it different from the competition? Only honestly answering these questions, you are ready to create a logo.
The choice of colors may seem simple only at first glance. Colors directly affect the emotional state of a person. Blue – a calm, yellow improves mood, orange – a source of inspiration, and the red contains the power and passion.
There are many theories about how the brain responds to a particular color scheme, but this does not mean that you have to be guided by them. If you correctly understand the stylistic concept of the brand, then the choice will give you much easier.
Another important rule – the logo should be read even at a very small expansion of the image. Therefore, yellow can create an optimistic image of your company, but it will be quite noticeable.
At the beginning of the last century business cards did not have the visual means of expression, but now this is much easier. Today presents lots of different fonts, which can make your brand recognizable.
Writing letters, as well as color, can also tell a lot about a company. Bold – confidence and power reclining grotesque – energy, handwritten font – tenderness and lyricism image.
In order not to get lost in the huge number of fonts, do not forget that it must be readable, but not in the same color with the main logo background.
The end of the 19th century marked the transition from realism to symbolism. Thus began a revolution in the art world in general, and in the fine in particular: the artists began to paint not what they see and feel.
The world-famous Nike logo, tick, based on the designer’s intent is a wing of the goddess Nike, for the layman looks like a movement, and does not cause too many questions.
Logo Toyota Motor Company – letter T. This is a reference to the title and, and to the wheels. At the World Wildlife Federation has initials and the panda image. The correct choice of the picture / symbol will talk about a brand is much more than you can imagine
If you have successfully overcome the previous four stages, can only create the logo so that it became a leading symbol of the brand. One of the examples of the Olympics logo in London. Someone he did not liked, some also showed that the UK progressive country and follows fashion trends, if decided to use the logo in bright color combinations and unusual shapes of elements.
Details of the logo must be combined in such a way that people can see at a glance it unique brand, its best quality. But it is important to follow closely the choice of visual means of expression, it is through them your target audience should see the desired overtones. Before presenting the logo to the public, show it to a small group of people, and do not forget to check for a variety of devices.