04 Jun Trends you need to know in logo design in 2017
Hello! Our heading “Trends” is returned. Today we tell about the popular trends in logo design in 2017. Just want to warn: difference between the trends of web design and logo design essential, as is the case with the first change comes almost always rapidly. Innovations in the design of logos appear much less common, but thus allow much more carefully monitor the chain of changes.
This year have appeared 5 interesting trends, which you will find below.
- Linearity in logos
Flat design, for several years now located at the peak of popularity did not go unnoticed and in the design of logos. But some of the designers decided to do more creative and change the usual, and something which became the standard form. Monoline, or simply weave a few lines – unusual experiment. It is not suitable for every brand, but nevertheless the use of linearity in the logo continues to gain momentum.
Lines as a design element – a kind of focus that can hold the attention. Minimalistic design often creates a limit on the range of colors. Because the line is created logo in one color, that, as we mentioned above, instantly interested in the person. The only disadvantage of this logo – unsuitability for zoom.
- Text logo
Text logo (wordmarks) does not have any graphic symbols. It was popular in the 20s of the last century, but in our time becomes relevant again. Naturally, today’s logos are not like Coca-Cola, but one detail remains constant – additional visual elements are missing, one can only text.
These logos are successfully combined with a minimalistic design spirit. Their main purpose – to inform, uncover and present in words the essence of the brand. For wordmarks particular importance is the choice of the font of the text, because it depends on it, how the brand will appear in front of the general, and not only the target, audience.
If the text logo and the company he represents, are visual differences, it can negatively affect the attitude of consumers. Typography – is not the only means of expression; careful choice of colors and shapes, too, is welcome, but the focus in creating a logo is needed on the font.
What are the advantages of text logos? They are easy to remember, ideally suited to the modern forms of web design, and for this reason are used in various marketing areas. But the designers have to make great efforts to create their logos today, gone through the years virtually unchanged, as do the Disney or the BBC.
- Empty space
Empty space, which we were told not so long ago, continues to be popular in web design. Therefore, borrowing this visual method for creating a logo is quite natural. Empty (white) space helps maintain a harmonious form of the logo and create the right compositional structure. White space, the center of which, logo without additional elements, allows the designer to talk about the brand much more, and stay true to the rule of less is more.
- Using two colors
Duotone (bicolor) – one of the most important trends of this year. Although the idea of using two colors appeared long ago, namely in web design she developed in full force. So it is no surprise appearance duotone and development of logos.
Previously, two-color can be found on the resource where the background screen saver picture appeared, and were permitted only two shades of colors.
But none mente, this trend fits and logos, a key objective which, to be simple in form, and at the same time focus. It is important to remember the harmonious choice of shades. Plus duotone – the ability to design a logo with provocative details, but use a soft or quiet tone.
- Logos “handmade»
Interest in the logo, created by the hand did not appear by accident. The reason is that a lot of people have started a more responsible approach to the lifestyle that they lead by choosing environmentally friendly products and clothing made from natural materials. The design of this trend, too, a party is not spared: logos, hand-drawn, without involving computer technology that could be more natural?
If the goods, such as shoes or jewelry is also not created at the factory, and yourself, and cartoon logo / fonts will look much more appropriate than the usual, but bored with the computer typography. Furthermore, trend in the handmade affected the visual elements, so many of them look like unpretentious, but often brilliantly executed drawings.
It is not always neat lines, a bit angular and font variations in composition - all this adds a “manual” logos obvious charm and gives a lot of room for experimentation designers.
But this trend has both pluses and minuses.
The positive side of creating a handwritten logo – different variations. It can be drawn for different categories of people, from teenagers to the elderly, and everyone will find in it something close to him alone.
But the logo handmade, as well as linear, can not be scaled. And if the case of the brand will be promoted successfully, the logo created by hand, is clearly useful to refine or redesign.