21 Nov Ultimate guide: Web-Design Trends in 2017

2016 was rich in variety innovation: rethinking the flat design of Google, mobile-friendly, typography, card design. All this caused a rapid interest, but at the moment bears a routine and boredom, forcing the search for new forms of visual expression.

That’s why designers relentlessly improve the user work with the site, analyzing and comparing the capabilities of smart phones and personal computers, and reviews on work sites.

In this article, we present a 6 web design trends that, in our view, will be relevant in 2017.

Lack of card design

During a certain time, or to be more precise, since the advent of Pinterest, a card shape design was at the peak of popularity. The reason lies in the availability of adaptive units that are easy to place on any of the screens.

We will not be a foregone conclusion that era of rationing visualization coming to an end, but, nevertheless, it will start to lose its uniqueness, replaced by a simpler ( “pure”) design, or new and unusual structure.

Modifications grid

Standard grid, use a long time, in 2016 began to meet every third site than naturally tired both users and designers themselves.


The modified grid structure – a “new black” in the world of web design. Content of the site can be arranged in any order, or the amount of his new architectural forms of the site. And for companies that follow the corporate website style, there is an option combine “a broken” and the ordinary nets.



This trend has been for several years, does not lose its relevance. The greatest development he received in 2016, and in the coming will be modernized, to make the transition from online to microinteractions unusual and sophisticated animations.

Small animated elements of daily life and make it easier to us, which is typical, perfectly fit into the visual range of the web page. Users intuitively adapted to them, though not always notice them. Mini-mikroanimation enhances the user experience, and development of Java-Script libraries only increases the efficiency of the data elements.

Video visualization


If in 2016 favored a combination of text and graphic content, the new year will take video images of the position. Plus this introduction – the video will be advantageous to look at any of the devices and, thanks to modern technology, load much faster.

This trend is becoming more relevant among the many brand and as analysts predict, soon video content will appear on almost every web resources.

Why video? Most people are accustomed visual range of photos, videos, and also serve as a contrast will cause a surprise and a desire to “learn” the story you want to tell the company.

Scrolling “losing” position

In our article on trends for 2016 we mentioned scrolling as one of the leading points. We would like to note that the “sudden” and the complete disappearance of this element is not planned, because it is ideally suited to work with sites on mobile devices. But the main disadvantage of scrolling is that users are not always able to actively interact with it, often not understanding why this is necessary. In 2017, it is expected to return as the classical style website, and combinations of “scroll-classic”.

Scrolling – this is one of those techniques that had become boring to the public for a couple of years of its existence. As mentioned above, users often do not take this method, thereby impairing conversion. As a consequence, an improvement scroll – is working to improve the user experience.

Rule of font


Using different fonts originated as an extension of the 2016 trends. The prerequisites for its development and can be considered a minimalistic design, and development of ubiquitous mobile devices.

Minimalism does not accept saturation among the design elements, so font becomes more independent unit, focuses on attention.

Adaptability sites for mobile devices leads to the fact that the fonts have to become bigger. Font as a key design element is much more profitable to look at the tablets and smartphones, immediately attracting users, bringing the idea of ​​the company’s website. It is assumed that the text sites using individual fonts can “play on the same field,” with the main resource pages that involve visual content.

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