22 Feb Quick guide: How to improve the website’s usability


What is usability? It is a certain type of site, which became a center for the user and the interaction with them. By creating a site and design, developers, first of all, need to focus on the proposed visitor, its goals and needs in advance to anticipate the behavior.

And, if all the rules, the output is a high-performance product that is convenient and easy to use. In addition, well-developed usability positive effect on the conversion of the site, feedback and counter of attendance.

Improve the data is possible by means of visualization, structure of a site, content that meets the needs of users and the proper placement of the image.

What is important, in your potential visitors should not arise of such questions:

-What is the subject of this site?
-In what partitions need to look for information?
-Where the structure of your website?

The longer time users spend searching for information, the less likely that they will return again. Most of us are accustomed to the chaotic search and filtration of unnecessary information, because of the huge news flow. Therefore, slow loading pages, lack of partitions and incomprehensible design only pushed down the people.


How to perfect usability of the site?

1.Find your target audience

First of all try to figure out what people are most likely to be on your site, why they do it, and what interests them. With these data, you can correlate them with the theme of the site and design, thus increasing the level of user interaction.

2. Openness of data

Show people all the sources of information of interest to them: descriptions of goods and the producing countries, the pricing policy and possible additional costs. If you adhere to this rule, visitors are more likely to view content, and to stay longer on the site.

It is important to understand, that you – the real operating company such as real employees. Add information column about your activities, contacts, and, if possible, enter an address. Not hide their abilities and merits. Constantly tell about the work done, provide portfolio and links to social networks. All of these actions will not only make your work “transparent” and fair, but also will understand that you are constantly evolving.

3. Make your site more affordable

Here are some aspects that reveal the broader principle:

-permanent check the server is running. Invest in a good web hosting at an early stage of the work, you choose one of the main problems: customers will not see the mistake of trying to enter the site.

-remove broken links. Watch carefully that the site did not arise from an error page 404. A person, who wants to find a detailed answer to it on your site to see the problem, is unlikely to continue watching it.

-mobile-friendly. The site should work correctly not only on PCs and laptops, but adapted for mobile devices. And download speeds on different internet connections.

4. Attentiveness to the the client

Knowing the customer’s needs, to show continued interest in it – learn to anticipate his wishes regarding the search. On the site possible to place section of frequently asked questions or to set up a continuous communication between the administrator and users of the site.

5. Keep a clear site structure

Use headings, spacing and separators to the location information does not look cluttered. Sophisticated navigation – a sure sign that the users will decide to leave the site immediately, and do not understand its structure.

In addition, do not distract customers “screaming” colors, constant notifications and, of course, the hype. The easier it is “the way to the goal,” that is, site search, the greater the chance of success and high conversion.

6. Learn how to choose the background color, contrast and texture

There are many aspects on the basis of which to select a visual component to your website. One of them – the psychological. Before you select a background color or basic, consider how it will affect the perception of the users. Also consider the orientation of your product. If your site has an environmental theme, fit green shades, blue or brown. Consider the theme and need when choosing a texture or pattern to the background.

Also, be sure to check whether there is the contrast between the background color and font. Otherwise, the text is difficult to read for visitors.


Usability – a continuous testing of the work, and that naturally is not created in a few days. It consists of a thorough study of the audience, her actions, re-testing and improvements.

A qualitative usability - it’s openness and accessibility of data, easy navigation, and as a result, an active interaction with your website users.

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